PHOTO: ALYSSA ROSENHECK FOR TAYLOR INTERIORS 
ARE YOU “FULLY LAUNCHED”……………….
The second the clock strikes 9am are your “Doors Open” and ready for business?
We all want to make money and understanding whether you’re a BRAND or BUSINESS is a decision worth making.
I am going to be asking a lot questions, all of which are crucial to you knowing the the answers, because if you don’t how can you expect your people to deliver results, especially in monetary terms. Keep thinking about the whether you’re a BRAND or BUSINESS and I’ll return to this point later.
I have a proposition for you……………
For now, the questions below are poignant:
- Who is your customer?
- What your USP?
- Are your foundations set?
- Who’s Accountable for sales?
- Why have you chosen the location(s) your in?
- Are you identifiable from your visual concept?
- Does your Visual Merchandising define you?
- How do your customers interpret your business or brand?
- What recent research have you completed about your business?
- What is your best seller?
- What are you renowned for?
- What do you want to be renowned for?
- Who are your people?
You decide whether you’re a Brand or Business and knowing the answer to the above questions will help you determine this……..
Following on from the 5 main priority areas, do not be lured in by aiming for profit first. This of course and absolutely should be apart of your daily goals and your vision for growth. Think about the long term, therefore people are your asset and key to your brands/business success.
The order I follow: PEOPLE + PRODUCT + SERVICE + SALES = PROFIT It’s never let me down yet! This is the key to success, that simple sum above has all the answers, we just need to follow it daily. Your people are the 1st key to your businesses success so communicate and invest time in developing them. I hope this snippet of information has had positive impact on enhancing you to elevating your business. Next week I discuss why silent service is imperative.