What comes first the chicken or egg…………
I find myself often asking this question relating to the customer experience and visual concepts.
It is difficult to influence one without the other.
Before any visual decisions are made, understanding the service your going to deliver is key.
Be specific
- Weekly Target
- Daily target
- Hourly target
- ATV
- Customer count
- Time Management
Enhancing the selling experience is the answer and that is implementing silent service.
The customer need to be able to serve themselves this should be the basis of creating your visual directive.
Do not implement faffy displays that need staff attention. This about how many customers your need to sell too and how many items they need to buy, your layout and displays must reflect this.
Good example of this is having items folded if your market is to sell copious amounts of these items then having them folded is sending out the wrong message.
Customer can of course serve themselves from pile of folded clothes but as people shop this becomes untidy in turn becomes difficult to shop because the shelves are mess.
Or it’s acceptable that folded t-shirt will become untidy and the customer just accepts it.
Options to think about it; how much money does this generate regarding sales and can you fit out more density verses hanging the same stock the most like answers is no, but do you need copious amounts to make an impact? or can you achieve better results with less density.
I believe tidy organised store exists but its difficult to have balance with the brand experience, visual concept and customer service they are all key so functionality (TIME) plays key role here. I previously worked as Area Retail Trainer within the charity sector and this massively opened my eyes into the concept of time and how when person is being paid id import to utilise their time productively because time is money. Understand the importance of time and managing your peoples time is key and relative to fully managing your brand.
Below are few question to consider:
What is “Your concept of T I M E”?
What stops you from achieving?
Do you plan day, week, month?
Do you delegate actions?
Do you complete task list for each staff member?
Do you plan development to be best version of you?
Do you plan for online digital training session?
Are you plans inline with brand purpose/ vision?
My concept of time are to achieving the Brand KPI’s so planing them accordingly into your day is a must.
Development is also key whether you want sale Assistant to be the best version of themselves or your coaching them to take the next step, planing make this easy.
Continuous traning and development is vital part of today’s culture. Be committed to developing both you and your team through live training session, team meeting and workshop.